Indeed, its best to assume that everyone who might know that Mithril is still active knows by now. The people who will likely stumble onto the site have already done so.
So clearly the job is to GET MORE PEOPLE TO STUMBLE ON MITHRIL’S SITE.
Having a twitter feed is passive – you need to know what to look for.
Having a website is still passive – you need to enter “mithril miniatures” or “middle earth miniatures” into a browser. How do you prompt someone to do that.
Having a facebook site is also passive – there are millions of facebook groups already out there. You need to find it, and you’d only do that by entering “mithril” into the facebook search engine.
At the very least, Mithril needs to appear on other websites – TMP and RPG.net are starts, not finishes. They need to form strategic partnerships with companies who have the infrastructure in the North American market (maybe sell some Prince August fantasy figures as a range on Dark Sword miniatures). They need to be going to every convention they can manage. And they need to remember that France and Germany are two huge geek markets – if you aren’t selling there, you’re losing out.
As it stands, most people believe Prince August, never mind Mithril, shut down fifteen years ago, maybe twenty. If they are aware of it at all, its deemed some sort of hobbyist recreation for the nostalgia market, not a going concern making new products.
Clearly people out there still want to buy figures. Many of them would like to buy beautifully rendered, expertly sculpted figures. If only they could be made aware of where they could find such things.
Gavin
cheers !
