The only real information I can give you is that what you are seeing is an Elf of Mirkwood, on a cover image for a slip case.
The slip case will contain two books – a player’s guide (how you make your guy) and a narrator’s guide (how you run the game).
I only playtested it for a few months and then had to go do things for money instead, so I am not sure how the final product will look. How-and-ever, its designed by the guy who created the War of the Ring boardgame, so there’s some cleverness involving dice: there were some different options on the table at the time, so we’ll have to wait and see. I think we’ll see reviews coming out after Gencon.
Depending on how the final result plays out, I might just convert my “Before the Goblins” project over to the new system, see if I can’t get it out in time for the second release.